VOGUE
BY FUNMI FETTO
August 23, 2022
Photo credit: Getty Images
Cyndia Harvey is a Jamaican-born hairstylist who shares her story of working as an Black, overlooked hairstylist to becoming the cofounder of T.H.O.M., a scalp-based hair-care brand focusing on those with textured hair. Her mission with T.H.O.M. is to rebuild the Black hair-care routine in a more positive and enthusiastic light. The brand's first drop is expected to come this fall where they will release a nutrient-high growth and cleansing hair mask.
“‘A lot of people still see the Black hair market as a niche business,’ she says, pointing to a handful of disappointing investment conversations she’s had around future expansion (Black women still receive only 0.2 percent of venture capital funding). ‘But we spend so much on beauty’—$6.6 billion, according to a 2021 study. And therein lies her proof of concept: ‘One reason Black women are spending that much is because they are constantly searching for the right products. That’s our main intention,’ Harvey says. ‘We want you to stop that search.’”
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