VOGUE
BY CHRISTIAN ALLAIRE
August 9, 2022
Photo credit: Lehwatch
Growing up in a conservative environment in Ethiopia, Maisha Marshall-Ende wanted to grow out of her bubble and recreate Y2K looks. She started her journey by going to Canada to study fine arts, and her experience with the differing lifestyles of Ethiopia and Canada inspired her to create her brand, Lehwatch, in 2019. Her latest collection, the Mattress Movement, is designed with colorful and complex shapes, and Marshall-Ende describes herself using these designs. She states that her plan for the future is to open a pop-up shop in Ethiopia and create more collections that represent her disposition.
“‘I was very Canadian living in Ethiopia,’ she says, ‘but I was really Ethiopian living in Canada.’ This juxtaposition between her two identities is what eventually inspired her to launch her brand, Lehwatch, in 2019.”
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