VOGUE
BY RASHAD BENTON
August 12, 2022
Photo credit: Juliet Nelson
Patrick Buchanan shares his story of how his interest in marketing commenced. Growing up in Kentucky with 10 other siblings, Buchanan aspired to develop his career outside of his home town by finding chances to grow out of his “shell”. He normally planned on pursuing a career in journalism and broadcasting in NYC, but after working at Creative Recreation, he developed an interest in marketing. He helped rebrand K-Swiss and was then promoted to Vice President of Good American, a brand marketing campaign to empower women of all identities and backgrounds.
“I received an email one day with the words ‘Good American’ in the subject line. I was really happy with where I was at the time, but it sounded like such a great opportunity. After I did my research – looking at their social channels, PR campaigns, and the founders’ backgrounds –I was like, ‘Wow, this is a really cool company,’ but not only that, the brand has a great purpose and stands for something bigger. It’s more than just selling merchandise; it’s helping uplift women. I had a meeting with Emma, and I cannot remember why, but I do recall coming out of that one-on-one in tears. It felt like destiny and the right next step in my career.”
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